Earlier this week, Democracy Works sent election reminders to 2.5 million voters across 16 states. Each notification delivered a personalized election guide that makes it easy to research what’s on the ballot, find where to vote, and understand the process.
With Election Day less than a week away, voters are ready to take action. Increasingly, voters are using TurboVote to find their voting locations as they move forward with their plans to vote.
TurboVote subscribers are ready to cast their ballots
In last week’s Insights post, we reported that 50% of engaged TurboVote subscribers looked up where to vote. That trend of strong engagement deepened this week, with 59% of engaged subscribers now researching their voting locations. Subscribers are four times more likely to look up where to vote this week than they were on September 30.
Young voters are leading the way. This week, 64% of engaged TurboVote subscribers aged 18–24 looked up where to vote, five percentage points above subscribers overall. That’s about seven times the rate among young subscribers on September 30, when just 9% did so.
As early voting periods wind down ahead of Election Day, it’s increasingly urgent that voters understand the voting options still available to them. Whether they plan to vote early or wait until Election Day, voters need accurate, up-to-date information about where to go. The Voting Information Project is continuing to connect those dots for voters through TurboVote and our Elections API.
That’s not to say that voters have stopped researching what’s on their ballot altogether—24% of engaged TurboVote subscribers did so this week. But the numbers underscore how priorities have shifted: voters have had time to engage with what’s on their ballot, and now it’s time to follow through on their plans.
Minnesota voters are motivated to show up
Among states that stood out for voter engagement this week, Minnesota led the pack. In Minnesota, 70% of engaged TurboVote subscribers found where to vote, about four percentage points higher than the next closest state, Illinois at 66%. Meanwhile, 31% of Minnesota TurboVote subscribers researched what’s on their ballot (that’s seven percentage points higher than the average this week at 24%).
We can’t use these figures to predict voter turnout, but they’re aligned with Minnesota’s strong culture of voter participation and civic engagement. For voters in Minnesota and elsewhere, TurboVote is a trusted tool to turn plans into action.
Other states also showcased robust engagement this week. In Michigan, which features one of the most competitive US Senate races, subscribers were 9% more likely to research what’s on their ballot than TurboVote subscribers overall. In New York, where we reached 400K+ TurboVote subscribers, 63% of those who engaged with their Election Guide looked up where to vote.
Labor unions multiply voter engagement
Labor unions, nonprofit organizations, universities, and employers all rely on TurboVote to meet their voter participation goals. Since we began sending election reminders on September 30, our data shows how labor unions in particular can serve as multipliers for voter engagement.
Since our first round of notifications, TurboVote subscribers who signed up through a labor union are 138% more likely to share their election guide with others compared to subscribers overall. It suggests that collective action remains a salient, and effective, component of unions’ voter engagement strategies.
Labor union subscribers are also particularly engaged in other key actions. They are 33% more likely to look up where to vote and 5% more likely to research what’s on their ballot compared to the average TurboVote subscriber.
This year, several union partners have taken advantage of new TurboVote features that allow them to make endorsements and provide custom guidance right within the platform. Labor unions are meeting voters where they are, and voters are responding.
What’s next
This is our last Insights update before Election Day. After the election, we’ll be back with data covering the final sprint, as well as lessons learned from more than a month of data and millions of notifications. Stay tuned!
About the data
All figures reflect engaged TurboVote subscribers who received election notifications on October 26, 2026. "More likely" figures compare rates between groups (for example, 50% is 39% higher than 36%). Analysis shows differences in behavior, not cause and effect.
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