In advance of the November 3 midterms, TurboVote sent more than 3 million notifications to voters across 13 states last week. Each one pointed voters to their personalized TurboVote Election Guide, which includes everything they need to make a plan to vote.
Across TurboVote subscribers who engaged with a notification, 34% researched what's on their ballot and 15% looked up where to vote. A closer look at Texas, Ohio and Georgia shows which voters engaged the most, and provides insight into the critical information that helps voters get ready to participate.
1. Voters want to know what they're voting on
Voters were more interested in what's on their ballot (34%) than where to vote (15%). Voting locations may be a lower priority for voters right now because although early voting has started in 14 states, we are still a few weeks out from Election Day in November. But researching the candidates and measures on their sample ballot is an important way to get prepared to vote, and that's where we are seeing the most engagement from voters in their Election Guides on TurboVote.
Two states with Senate races this midterm cycle stood out. TurboVote subscribers in Ohio were 15% more likely than TurboVote subscribers nationwide to research what's on their ballot (39% vs. 34%). Georgia subscribers were 12% more likely (38% vs. 34%).
The lesson for anyone doing voter outreach: logistics matter, but voters also want help understanding their choices. Clear, nonpartisan ballot information available in TurboVote meets them where their questions are.
2. Black, Hispanic/Latino and Asian voters looked up where to vote at higher rates
In all three states, voters of color were more likely than voters overall to look up where to vote.
Notably, the data doesn't tell us why. Possible reasons include changed polling locations, first-time voters, or past difficulty finding accurate information. Whatever the cause, the takeaway is the same: polling place information needs to be accurate, easy to find, and available in the languages voters speak. Recently, we introduced multi language support in TurboVote to ensure voters in communities across the country can access information in their preferred language in TurboVote.
3. Hearing from a trusted nonprofit brings deeper engagement
In Texas, more than 1.4 million voters received notifications. Those who signed up for TurboVote through a nonprofit organization were 43% more likely than Texas subscribers overall to research what's on their ballot (40% vs. 28%).
Nonprofits often have long-standing relationships in the communities they serve. TurboVote reminders now include the name and logo of the organization a voter signed up with. When voting information comes from a familiar, trusted source, voters may be more likely to act on it.
We can't say the notifications alone caused the difference. Voters connected to nonprofits may already be more engaged. But the pattern is clear: voters reached through trusted community partners are ready to learn about their ballot.
4. Engaged voters bring others along
TurboVote subscribers in Ohio were 27% more likely than TurboVote subscribers overall to share their election guide (6.5% vs. 5.1%). Every share puts trusted voting information in front of a friend, family member, or neighbor who might not have gone looking for it.
When voters feel prepared, they don't just vote. They help the people around them get ready too.
What's next
These numbers point to three things that help voters get ready: clear ballot information, accurate polling place details, and trusted messengers who deliver both.
As we head into the 2026 midterms, we're building on what we learn to ensure that we can better serve voters through TurboVote.
About the data
All figures reflect engaged TurboVote subscribers who received election notifications on September 30, 2026. "More likely" figures compare rates between groups (for example, 40% is 43% higher than 28%). Analysis shows differences in behavior, not cause and effect.
