It can be particularly difficult to turn out voters in “off-year elections”–presidential elections and midterms receive the majority of the hype and advertising dollars. But there are many important elections every single year that significantly impact Americans, including the recent August 8 statewide election in Ohio regarding a proposed State Constitutional Amendment, which drew more than three million voters to the polls. Innovation Ohio (IO) enlisted TurboVote to support its campaign to recruit Ohioans to register to vote and cast their ballots in this election.
The IO team created a new web page specifically for this campaign. This page incorporated a mix of action buttons linked to corresponding features on their TurboVote website.
Nick Tuell with IO shared, “TurboVote empowered us to provide quick need-to-know election information and the ability to recontact voters who engaged with the site. It helped us ensure every voter had the tools necessary to cast an informed ballot.”
During IO’s campaign from May to August 2023, nearly half a million people visited IO’s Ohio Voter Guide site.
Of these visitors, over 75,000 then navigated from the Ohio Voter Guide site to IO’s TurboVote site to take key actions and prepare to vote, including:
- Reviewing dates and deadlines for the August 8th election
- Signing up for nonpartisan election reminders
- Checking their registration status
- Getting help with voter registration
To track their impact, IO used a combination of TurboVote referral links, as well as Google Analytics for both their campaign site and their TurboVote site.
“As a new voter ID state, TurboVote's tools were essential to educating voters of the new law and how to cast their ballot. Local candidates would benefit by utilizing TurboVotes turnout tools,” Tuell said.
