Vision for 2025-2026

We create tools, technology, and data
to protect and power
our democracy.

At Democracy Works, we're halfway through our strategic plan and
laser-focused on strengthening our democracy through innovative technology, expanded collaboration, and greater brand recognition. Our work helps millions of Americans vote by providing reliable, useful voting guidance through the sites, apps, and groups they trust.

Our Strategic Pillars

Culture of innovation: Supporting voters and leading progress

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Goal 1:
Innovate how we reach and help voters to increase voter participation
Goal 2:
Work with groups at the
forefront of technological innovation.

Expanded Collaboration: Reaching voters and partnering for impact

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Goal 3:
Increase partner engagement
to reach more voters
Goal 4:
Engage in cross-sector collaboration that improves technology for voter engagement

Brand Elevation: Growing
engagement and recognition

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Goal 5:
Increase online mentions and reach
of the Democracy Works brand
Goal 6:
Increase interest in working
with
Democracy Works

Revenue Diversification: Strengthening and expanding
our foundation

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Goal 7a:
Grow our charitable revenue
by broadening our donor base
Goal 7b:
Grow our earned revenue
to support our ongoing operations
Goal 8:
Start the fiscal year with more expected, pledged, or contracted revenue

Recent Innovations &
Looking Forward

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User Engagement Tracking
We're committed to transforming first-time and occasional voters into habitual, lifelong participants in democracy. In 2024, we introduced new user engagement tracking on TurboVote, providing real-time alerts for our partners and defining a new standard for understanding voter motivation.
AI and Election Information
To empower voters in this new information
landscape, we've partnered with platforms like Perplexity AI's Election Information Hub and Anthropic's chatbot Claude to surface reliable voting information through emerging technologies.
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Looking Ahead

As America's electorate continues to evolve, we are focusing on three key priorities:

1
Understanding Voter
Behavior

We're investing in tools to identify trends and insights into how voters find, consume, and act on election information across different platforms and communities.

2
Strengthening Digital
Infrastructure

We're building robust systems to ensure reliable voting information reaches Americans through every trusted channel — from AI platforms to local organizations.

3
Expanding Local
Election Coverage

We're increasing our focus on the thousands of local elections directly impacting communities, ensuring local contests have the same accessible, reliable information as federal contests.

Support Our Work

Your support helps us continue this crucial work strengthening America's democracy. Together, we can ensure every eligible American has access to the information they need to vote in every election.
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© 2025 Democracy Works, Inc.
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Democracy Works
20 Jay Street, Suite 410
Brooklyn NY 11201

EIN: 27-2460359