Civic engagement now makes good business sense

By Mike Ward, Program Director, TurboVote

We have long believed in the power of businesses to help increase civic participation in our country. The companies we work with are trusted messengers with sizable, built-in audiences. They have existing channels of communication that can be leveraged to spread the word about the importance of voting. That companies are now leading on voter engagement is a big win for democracy.

A new survey finds that communicating about voting is not just good for democracy, but also good for business. A July 2018 Global Strategy Group survey found that:

  • 76 percent of people were more likely to work for a company that promoted democracy;

  • 81 percent were more likely to buy that company’s products or services;

  • 81 percent were more likely to recommend the company to their friends or family.

What’s more, for each demographic group measured (age, gender, region, ethnicity, education, and political party identification), more than 50 percent of respondents answered favorably.

If you or your company is interested in getting involved in promoting democracy, there are a number of excellent initiatives that can support your efforts:

TurboVote Challenge
Democracy is Good for Business
Civic Responsibility Project
Time To Vote

Download the results of the survey here. This survey of 3,000 American adults over the age of 18 was conducted online between July 20-29, 2018.

Brandon Naylor